What is the shift?
What has changed in the last two years and what it means for any small business that relied on being found on Google.
Before (2014 - 2025)
You ranked on Google.
They clicked.
You won.
Twenty years of one model. Google sent visitors to your website. SEO was the discipline. If you appeared near the top, you got found.
After 2025 (The zero-click era)
Zero clicks. AI answers
and chooses the winner.
Welcome to zero-click search. ChatGPT, Perplexity and Google's AI Overviews give one synthesised answer - no list, no link, no visit. Whoever's mentioned wins the work. Everyone else fades out of the conversation.
Content Studio
AI builds its picture of your business from everywhere you show up - your website, yes, but mostly the conversation around you.
Our Content Studio produces the social posts, short-form video and design that keep you in that conversation week by week, with the deeper website content underneath to back it up when AI gets asked. Authority compounds... so we don't stop.
Includes: Social posts · Short-form video · Brand visuals · Website content · Monthly content planning
Interested? Get in touch
AI Audit
Find the gaps between what AI says about your business today and what you'd want it to.
For two weeks, we look at how ChatGPT, Perplexity, Google's AI Overviews and the rest describe you and your competitors.
You walk away with a plain-English report, a side-by-side comparison, and a prioritised plan of what to fix first. No retainer required.
Includes: Plain-English report · Competitor comparison · AI readiness scoring · Prioritised fix list
Interested? Get in touch
AI Ready Websites
Your website was built for humans clicking links from Google. AI tools read it differently and most sites give them very little to work with.
We design and build websites so AI tools can actually read them, understand what you do, and quote you accurately when prospects ask.
Then we keep tuning as the tools change, because what's AI-ready today won't be in six months.
Includes: Site design and build · Structured data and schema · Crawler signals (llms.txt, robots) · Monthly tuning · Visibility tracking
Interested? Get in touch
Our website ranks well on Google. Isn't that enough?
Not for much longer. Google sends people to your site. AI tools - ChatGPT, Perplexity, Google's AI Overviews - describe your business without anyone clicking through. Ranking matters less; being the answer matters more.
What kinds of video do you make?
Short-form, built to be quoted by AI tools and watched by humans. Explainers, FAQ videos, talking-head interviews with your team, animated breakdowns of how things work.
Do you do animation and motion graphics?
Yes. Most of our motion work is short, explanatory, and designed to communicate something specific — not showreel pieces that exist to look impressive.
How do we know if this affects our business?
Type a few questions a prospect might ask into ChatGPT or Perplexity. See if you get mentioned, who gets mentioned instead, and what gets said. That's the gap our audit finds in detail along with recommendations on how to fix it.
Will we need to rebuild our whole website?
Not always. The audit tells us where the real AI visibility gaps are. Sometimes a partial rebuild and new content is enough.
How do you measure whether this is working?
We track how AI tools describe your business across the questions that matter - what they say, who they compare you to, and how the gap with competitors is closing, month on month.
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